Swathi G. — Product Portfolio
Senior Product Manager | B2B & B2C Platform Leader | AI-Driven Solutions | SaaS | FinTech | Retail Supply Chain | Strategic Growth
FinTech & PaymentsCompliance & TaxRetail & eCommerceAI + VOC
5+
Products Shipped
Across FinTech, Retail & Tax
$10M+
Revenue Impact
Through process automation
1M+
Users Served
B2B & B2C platforms
40-60%
Time Saved
Operational efficiency gains
Core PM Skills
Product Strategy
Stakeholder Management
C-Suite Presentations
Business Cases
Data Analytics
Cross-functional Leadership
User Research
Agile & Scrum
Technical & Tools
Analytics & Data
SQLTableauGoogle AnalyticsMixpanelA/B Testing
PM Tools
JiraConfluenceFigmaMiroProductBoard
Development
API DesignVue.jsRESTMicroservicesCI/CD

Featured Case Studies

Deep-dive explorations of product challenges, research methodologies, and solutions.

Reducing 40-Minute Checkout Wait Times
TJ Maxx & HomeGoods
Retail

A comprehensive UX research study analyzing checkout pain points during peak shopping seasons, identifying critical bottlenecks, and proposing data-driven solutions to improve customer experience.

UX ResearchCustomer ExperienceRetail OperationsWait Time Optimization

Key Highlights:

  • • Field research during peak holiday shopping periods
  • • Multi-method approach: observations, interviews, surveys
  • • Identified 5 critical pain points in checkout flow
  • • Actionable recommendations for immediate improvement
Read Full Case Study
More Case Studies Coming Soon

Additional in-depth case studies exploring product strategy, user research, and problem-solving methodologies across various domains.

Product StrategyUser ResearchData Analysis

Work Experience

Filter by domain, search, then choose your depth (TL;DR vs Deep Dive).

7-Eleven (7NOW)
Merchant Payout Automation PlatformPayee API • Payouts • Settlement • Tax • Reconciliation
PaymentsFinTechPlatformsCompliance
  • Built Payee API and merchant integrations to cut onboarding from ~10 days to <4 hours.
  • Automated weekly & monthly merchant payouts; generated settlement files for accounting review.
  • Implemented commission tax + marketplace facilitator tax (state-specific) and achieved 100% daily reconciliation coverage.
TaxAct / Taxwell
Consumer + Professional Tax PlatformsExperiments • Vue.js • DocuSign eSign • VOC + Balto AI
ComplianceB2CB2BPlatformsAI/VOC
  • Consumer: launched competitor tax return import to reduce data entry friction and improve conversion.
  • Consumer: piloted DIY Tax Assistant (500 users) via A/B testing to learn and iterate.
  • Professional: launched DocuSign eSignature reducing 49 manual steps to 10 steps.
Walmart
HR Automation + Perishable Inventory SystemsInternal platforms • Distribution Center field research
EnterprisePlatformsSupply Chain
  • Automated internal HR applications supporting incentives, paychecks, hiring, and onboarding.
  • Perishables: visited DCs to understand allocation, palletization, and inventory updates to inform system design.
  • Improved operational speed and reduced error rates across internal workflows.
Sam's Club
Online Auctions PlatformBidding UX • Gift cards • Online revenue channel
RetailB2CPayments
  • Built real-time bidding experience to sell products online via auctions.
  • Supported multiple payment types including gift cards.
  • Enabled a new digital channel for inventory monetization.
JCPenney
Retail & eCommerce Platform EnhancementsFunnel friction reduction • Peak readiness • Omnichannel alignment
RetailB2C
  • Optimized digital shopping journey and reduced friction across key flows.
  • Improved platform stability during high-traffic retail periods.
  • Aligned digital experience with store/ops realities.

Impact Metrics

Quantified outcomes across products and initiatives.

BUSINESS IMPACT

10 days → 4h
Merchant onboarding time
Payee API automation (7-Eleven)
+58%
Reactivated customers
EBT payment launch (7-Eleven)
100%
Daily reconciliation
Automated settlement (7-Eleven)

OPERATIONAL EFFICIENCY

-30%
Manual finance workload
Payout automation (7-Eleven)
49 → 10
eSignature steps
DocuSign integration (TaxAct)
40-60%
HR processing time
Automation platform (Walmart)

CUSTOMER EXPERIENCE

+10 pts
CSAT improvement
VOC + Balto AI (TaxAct)
+15 pts
NPS improvement
Product optimization (TaxAct)
15-25%
Inventory accuracy
Perishables system (Walmart)

Product Philosophy

How I build, measure, and ship products.

Strategic Approach
  • Platforms scale better than point solutions
  • Build comprehensive business cases with cross-functional stakeholders
  • Present to C-Suite with data-driven rationale
  • Automation should remove operational pain, not move it
Execution Principles
  • Metrics define success — outcomes over outputs
  • Ship incrementally, learn continuously, iterate based on data
  • Empathy applies equally to internal users, merchants, and consumers
  • Voice of Customer (VOC) and experimentation keep teams grounded

Side Projects & Explorations

Building, creating, and experimenting with AI, design, and product ideas.

Content & Thought Leadership

Product Management & Customer Obsession Articles

Writing on LinkedIn and Medium about product strategy, customer-centric thinking, and lessons learned from building B2B and B2C products at scale.

LinkedIn ArticlesMedium Blog

Tech & Product Experiments

Shipped
Magic Story Jar
Personalized storytelling app for kids

Built with ChatGPT vibecoding for my daughter. AI-powered bedtime stories that adapt to her interests and imagination.

AI/ChatGPTVibecodingProduct Discovery
In Progress
PM Learning Hub
A gym for building PM muscle

Interactive platform for aspiring PMs to practice real-world scenarios, case studies, and frameworks. Built on Replit for rapid iteration.

ReplitEdTechPM Skills
In Progress
FunMath App
Gamified math learning for kids

Interactive game-mode math app for elementary grades 1-5. Making math engaging through game mechanics and instant feedback.

ReplitEdTechK-12Gamification

Creative & Business Projects

Active
Small Business Branding
Flyer design & visual marketing

Designed marketing flyers for small business owners using Canva and ChatGPT. Helping local entrepreneurs create professional visual assets.

CanvaChatGPTDesign
Completed
Local Business GTM Strategy
Go-to-market planning & execution

Designed a comprehensive GTM strategy and communication plan for a local business. Defined target market, positioning, and launch tactics.

GTM StrategyMarketingCommunications
Active
Swasacrafts
Craft & event management showcase

Instagram handle showcasing craft and art work for event management. Building a creative portfolio and community engagement.

InstagramCraftsEvent Design
View on Instagram

Why this matters: Building products hands-on helps me stay close to the technology, understand engineering challenges, and rapidly prototype ideas before investing team resources.

Let's Connect

Open to product leadership roles, consulting, and collaboration opportunities.

Email:
swathigunnala06@gmail.com
LinkedIn:
linkedin.com/in/swathi-gunnala
Location:
Coppell, Texas, United States
Current Role:
Sr. Technical Product Manager at 7-Eleven